Reinforce outside advertising and marketing initiatives with direct messages at the point of purchase.  Educate consumers where buying decisions are made.  Incorporate interactive triggers within the shopping environment that will customize communications based on consumer habits.  Deliver a unique and beneficial experience that will encourage return visits and drive new business.

Target your customers with a D.I.RE.C.T (Digital Retail Communications Technology) strategy. D.I.RE.C.T is the implementation of a system wide, fully integrated communications network allowing brands (both dedicated and shared) added value communications with it’s customers.

Read more about D.I.RE.C.T in this article from "Pervasive Retailing Journal"

Pervasive Retailing Journal - Issue3

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Case Studies

Mall Of America

Yes Optus

7 Eleven Case Study