CASE STUDY

Project: YES OPTUS PARRAMATTA STORE

Industry: Retail

Region: Asia Pac

Challenge: - Bank of 4-screens playing a mix of media - Yes Optus Advertising, Infomercials on Mobile Plans, Broadband, SIM Backup, 3G, Wireless, etc. - There are speakers in front of the LCD screens (in the ceiling) which will play Music and other content which can be interrupted when sound from an Infomercial is played. Solution: - The Yellow Buttons on either end start a new piece of media - The buttons will be differently coloured and the media will be resized on the screen so that “soft” on-screen arrows can point to the buttons – soft arrows allow changes in function ality