CASE STUDY

Project:      The London Underground

Industry:     Transportation

Region:       EMEA

Challenge: - Convert the advertising real estate within the London Underground into a captivating digital environment from the escalators to the tubes Solution: -    Phases 1-3 includes 2,159 digital displays -   Replacing static posters -  CBS UK paid $1.2B for rights to be the exclusive advertiser in underground Results: - CBS UK sells the advertising and content media appearing on the network - TELentice software manages the order and scheduling processes and the flow of all digital media over the network