CASE STUDY

Project:      7-11 & True Shops

Industry:     Retail - Convenience

Region:       Thailand

Synopsis:

True, one of the largest telecommunications companies in Thailand is using TELentice to deliver advertisements and messages to over 600 True cafés and shops.  True also has a network of  7-11 convenience stores of which over 600 are currently using TELentice for advertising and message delivery.

Challenge: - Broadcast media on three uniquely scheduled windows, one for weather and news, one for advertising and messages and a ticker for information and other updates. - Provide customers with accurate information. - Update customers with new products. System: - Installed in 600 True cafés and shops as well as 600 convenience stores. - Operating with TELentice Enterprise 4.0 and Player 3.0. - True manages and operates entire network.