CASE STUDY

Project:     Taipei Commuter Train Network

Industry:  Transportation

Region:     Taiwan

Synopsis:

TELentice Enterprise was chosen by OmniAd to manage the scheduling, distribution and broadcasting of multimedia to their network of commuter train display screens.  The screens are deployed in train stations and train cars to display advertising content as well as travel information.  They also show relevant time tables though real time integration between the passenger information system and the TELentice Player.

Challenge:

- Broadcast media on three uniquely scheduled windows, one for passenger information, one for advertising and messages and a ticker for information and emergency updates.

- Provide commuters with timely and accurate information.

- Provide regular updates wirelessly to trains.

System:

- Installed in 62 stations with 270 screens.

- Screens consist of Panasonic 42” PDP, Samsung 50” PDP, and Samsung 17” LCD

- Operating with TELentice Enterprise 3.4.1 and TELentice Player 4.1.6

- Completed in November of 2004.

- Failure rate has been less than 0.01%