CASE STUDY

 

Project:      Mall Of America   

Industry:     Retail

Region:       North America

 

Challenge:

 

-         Deliver an enhanced experience to mall patrons with a digital solution while maintaining the integrity of the surrounding atmosphere

-         41 million visitors annually

-         4.2 million square feet, additional 5.7 million being planned

 

Solution:

-         100 digital displays atop 25 directories

-         Incorporate automatic ambient noise adjusting sound to maintain a 10’ sound area

-         Two 5’ x 9’ video walls in rotunda

 

Result:

-         Delivering messages wirelessly across 3 levels to 25 directories and 2 video walls

-         Mall messages are combined with advertising and entertainment